Church of England weighs in on product placement debate
The Church of England has spoken out on the issue of product placement in British television shows.
A review is currently underway that could see US-style promotions within programmes being introduced in a bid to boost broadcasters' revenues.
But the Church has argued that such a move would not be in the public interest, as it could lead to confusion for members of the audience.
The line between editorial content and commercial messages would become blurred, it stated in a submission to the Department for Culture, Media and Sport.
"Retaining trust in broadcasters' integrity and editorial balance is key to maintaining strong relationships between audience and broadcaster, which in turn has both civic/societal and economic benefits," it argued.
Earlier this month, the Church of England called for the BBC Trust to recognise the significance of religion, explaining that religious issues are a matter of public interest and programming should reflect this.
Your Comments
There are no comments on this feature at present.
You can add your comment here
